Senior B2B Sales Representative

Salary Range: $75,000 - $90,000 per year (base, DOE)

Commission Eligible: Yes (Revenue-based commission plan)

Benefit Eligible: Yes

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Classification: Full-Time, Exempt

About the Company

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.

We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.

If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!

About the Opportunity

This is a rare opportunity to join Paleovalley and Wild Pastures as our first dedicated B2B sales hire, focused on selling bone meal, tallow, and other by-products into agriculture, animal feed, pet food, supplement wholesale, food manufacturing, and foodservice markets nationwide.

You won’t be stepping into a fully built sales machine. You’ll be helping create it.

This role is ideal for an experienced sales professional who knows how to generate business, build trust-based relationships, and create structure where none yet exists. You’ll have significant autonomy, direct access to leadership, and the opportunity to shape how outbound sales works nationally at two mission-driven brands that are growing quickly and thoughtfully.

What You’ll Do

Build the market and the sales motion

• Develop and execute an outbound B2B sales strategy for bone meal, tallow, and other by-products across agriculture, animal feed, pet food, supplement, food manufacturing, and foodservice industries.

• Research, identify, and prioritize target accounts nationwide, creating and refining an Ideal Customer Profile (ICP) across multiple industries and use cases.

• Build a repeatable sales playbook from the ground up, including outreach messaging, qualification criteria, discovery approach, pricing conversations, objection handling, and follow-up cadence.

• Generate pipeline through proactive prospecting, relationship mapping, referrals, trade shows, and industry networking.

• This role does not come with an inherited book of business; success will be driven by initiative, research, and consistent relationship-building.

Own the full sales cycle

• Manage the entire sales process from first contact through close: outreach, discovery, education, quoting, negotiation, and account handoff.

• Develop long-term, trust-based relationships with buyers, procurement teams, operators, manufacturers, and distributors.

• Clearly communicate product value in markets where customers care deeply about sourcing integrity, consistency, specifications, reliability, and long-term partnership, not just price.

Operate as a connector between customers and the business

• Partner closely with operations and leadership to align customer needs with product availability, specifications, packaging formats, pricing strategy, and logistics.

• Maintain accurate CRM records, manage pipeline visibility, and provide regular forecasts and updates to support production and inventory planning.

• Bring market insights back to the team, including competitive intelligence, emerging customer needs, demand trends, and new channel opportunities.

• Collaborate closely with Operations and Quality teams to support customer needs, including creating and maintaining SKU sheets, product specifications, and documentation required for customer onboarding.

• Coordinate with internal teams on logistics considerations such as packaging formats, minimum order quantities, lead times, freight, and delivery requirements.

• Support customers through technical, quality, and operational questions, ensuring expectations are clearly defined and met before and after sale.

• Support operational execution when needed, including assisting with fulfillment coordination, logistics troubleshooting, and other cross-functional tasks to ensure customer commitments are met.

Be in the field where relationships are built

• Travel regularly across the United States to visit customer sites, attend industry events, and participate in trade shows (estimated 30–50% travel depending on customer needs and season)

What You’ll Need to Succeed

• 5-8+ years of overall sales experience, preferably in B2B or outside sales roles.

• At least 5 years of experience selling within agriculture, animal feed, pet food, food manufacturing, supplements, ingredients, or related industries.

• Proven success generating pipeline through outbound prospecting rather than relying on inbound leads.

• Comfort working independently with high ownership, initiative, and accountability.

• Ability to build structure, process, and documentation from scratch (playbooks, CRM workflows, reporting).

• Strong communication and negotiation skills, with the ability to explain ingredient-based or operational products to practical, detail-oriented buyers.

• Willingness to travel regularly and spend time in the field building relationships.

• Willingness to support operational and logistical execution when needed in a fast-moving environment.

Bonus Points

• Experience selling ingredients, commodities, or by-products.

• Familiarity with regenerative agriculture, natural foods, or sustainability-focused brands.

• Experience in early-stage, high-growth, or entrepreneurial environments.

• A genuine passion for real food, soil health, animal welfare, and rebuilding the food system.

Our Commitment to You

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost

• Generous Paid time off to support balance and rest

• Paid sick time for when you need it

• Six (6) paid holidays each year

• Paid parental leave for growing families

• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance

• 401(k) with up to a 4% company match after one year of service

• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Compliance & Employment Practices

Paleovalley and Wild Pastures are proud to be equal opportunity employers. All employment decisions — including hiring, promotion, discipline, and termination — are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, national origin, ancestry, age, sex, gender identity or expression, sexual orientation, disability, medical condition, pregnancy, genetic information, marital status, veteran status, or any other status protected by applicable federal, state, or local law.

We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or hiring process, please reach out to HRteam@paleovalley.com to let us know. Reasonable accommodations are considered on a case-by-case basis in accordance with the Americans with Disabilities Act (ADA) and applicable laws.

Applicants must be authorized to work in the United States for any employer. At this time, Paleovalley and Wild Pastures are unable to sponsor or assume sponsorship of employment visas, including but not limited to H-1B, TN, or OPT.

This role is open until filled.